SALINAS, CA - Moxxy Marketing and Vegetable Growers Supply are taking a storied company’s look and feel into the future—with a brand refresh for VGS. Moxxy announced the rebrand—which includes an updated logo and a new website designed and created by Moxxy—this week.
"When VGS hired us, they weren’t looking for a new brand identity; their focus was on updating their website," said Moxxy President and CEO Karen Nardozza, in a press release. "But, as with all our projects, we approached their website project strategically to assure it would accomplish all their marketing goals. We discovered VGS is one of the most progressive companies in their industry, with advanced technology and systems as well as highly customizable service to meet the challenging demands of their grower-shipper customers—but their brand image didn’t reflect it. VGS was approaching their 70-year anniversary and agreed with our recommendation to upgrade their brand identity with a new logo along with the new website."
Since 1948, VGS has been providing of packaging, tools, farming supplies, and services to growers and shippers of fresh fruits and vegetables in the Salinas Valley, throughout California, and in Yuma, Arizona. The company’s new logo features the "V" in "VGS," along with two stylized leaves, creating a balanced diamond shape that pays tribute to the brand’s previous logo. The updated logo features bold black lettering with supporting green details.
"While a logo redesign wasn’t our initial priority, when Moxxy proposed it and explained their rationale, we listened," said VGS President and General Manager Willy Leon. "VGS has been around for 70 years, and that old logo was very well known by all our customers, so we wanted to retain our brand equity while better positioning the company as more advanced and capable to expertly serve today’s sophisticated farming industry. Moxxy did a great job creating a strong, modern new logo that honors our company’s history and sets us up for the future."
VGS’ new website, veggrow.com, likewise offers a departure point for a storied company. The site features a contemporary, responsive design that displays well on a mobile phone, a laptop, or tablet. The new site also integrates with their ERP system, allowing customers to securely log in and manage inventory in real-time. And because it’s built on the popular WordPress content management system, the marketer noted in its press release, Moxxy trained the VGS staff to be able to make most website updates themselves in-house, allowing them to keep messaging current, post timely sales specials, and add new location information throughout seasonal transitions.
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