AUSTIN, TX - H-E-B announced its most recent plans to become a dominant force in the digital retail space. Its first step toward bringing these plans to fruition is signing a long-term lease for an 81,000-square-foot facility in East Austin, Texas. According to a press release, the world-class tech facility and innovation lab—for the company’s growing digital team as well as its delivery service, Favor—is slated for completion in spring 2019.
“This state-of-the-art space will be a hub for creativity and innovation as we continue to develop the ultimate digital experience for our customers,” said Jag Bath, Chief Digital Officer and Favor CEO and President. “Bringing H-E-B and Favor closer together will allow us to promote collaboration between our two companies as we strengthen our commitment to building out H-E-B’s omnichannel services.”
H-E-B noted that it will turn the recently renovated industrial warehouse into a creative and collaborative workspace for digital team employees. It will also be Favor’s corporate headquarters.
This year, H-E-B has made a series of strategic technology investments to further establish itself as a technology leader in Texas, including the acquisition of Favor, the appointment of Bath as H-E-B’s Chief Digital Officer, and the recent addition of Mike Georgoff as Chief Product Officer for H-E-B Digital.
Will this latest facility allow for H-E-B to take on the likes of Amazon? AndNowUKnow will continue to report.
