OXFORD, NC - Bailey Farms, the leading shipper of specialty peppers in the country, is making it easier for consumers to add a kick to their dishes with their new single serving line of specialty peppers, Bailey Farms SideKicks.
SideKicks are designed to provide consumers with smaller portions—just enough for a recipe of a single dish—and encourage them to try out new flavors in their meals. Available varieties include Mini Sweets, Jalapeños, Red Chiles, Mixed Chiles, Serranos, Habaneros, and Thai Chiles. With just enough for a single dish, SideKicks are meant to drive trial of unique flavors and reduce shrink through increase movement.
“We have a passion for peppers and we want to share that with consumers,” said Randy Bailey, President of Bailey Farms, Inc. “Life is experienced through food and we’d like to invite customers to learn what makes each chile pepper unique.”
SideKicks’ value-added packaging design coordinates with Bailey Farms’ redesigned product line, color coded and labeled based on the level of heat to differentiate the items on the shelf. Each bag also includes usage suggestions and references to find recipes on the Baily Farms website. The single serving concept is a gateway to expanding consumer awareness of specialty pepper varieties and driving sales of other Bailey specialty pepper products. Scan accuracy at the register is also improved in an effort to capture correct pricing and build the category through more accurate measurement.
For more information about SideKicks, please contact Tony Terry or Randy Bailey. The new product line is also featured in the PMA Fresh Innovations Showcase and at the Bailey Farms PMA Booth #762.
