ORLANDO, CA - This fall, temperatures might be cooling in North America, but marketing is reaching a torrid pace for T&G Global.
I had the opportunity to speak with Brock Nemecek, Regional Marketing Manager for Pip Fruit, at last month’s PMA Fresh Summit to find more about the company’s fall plans to encourage consumption and add oomph to sales of its signature Envy™, JAZZ™, and Pacific Rose™ apples.
“We have lots of marketing plans to support our three premium apple brands: Envy, JAZZ, and Pacific Rose,” said Brock, explaining that the JAZZ is currently in the middle of a major consumer campaign. “We’re launching the JAZZ’d Up Jeep national sweepstakes. Where we will, in 2019, be awarding a custom 2019 Jeep Wrangler, that’s ‘Jazz’d Up,’ to a JAZZ Fan.”
The next few months will be hot, hot, hot despite the recent cold snap, Brock told me, and our industry can expect a brand refresh for the Pacific Rose by early 2019.
“Also, in 2019, we will be rolling out the third annual Envy Road Show. And so that road show is gonna be all along the Eastern Seaboard going from Florida up to Toronto,” continued Brock. “We will be partnering with 7 to 10 major retailers and doing sampling demos—and also appearing at tourist attractions, consumer events, concerts, festivals, etc.”
For more, watch our video interview in its entirety above.
