IDAHO FALLS, ID - They say that brains, like hearts, go where they are appreciated. In the case of Category Partners’ Cara Ammon, this could not be more true. Having joined the company as Director of Research in 2017, Ammon was recently promoted to Senior Vice President of Research and Market Intel. The promotion was more than deserved for this industry leader, and the team at Category Partners is thrilled to see her step into the new role.
“When Cara joined our team two and a half years ago, she brought with her a wealth of experience, credibility, and smarts. Since then, Cara has been much more than an excellent consumer and market researcher. Cara has demonstrated leadership, teamwork, and strategic thinking that continues to increase value to our team and especially our clients,” shared CEO Tom Barnes. “Cara’s value has far surpassed expectations and she deserves recognition for it.”
A press release noted that Ammon has been instrumental in applying research, resources, and solutions to challenges facing the perishable industries. She has been directly responsible for developing and leveraging a broad array of products and services, the company’s Consumer Perspectives email series, as well as identifying new data sources and research methods enabling clients to stay cutting edge in an ever-evolving retail channel.
“The retail environment continues to undergo constant change,” said Ammon. “In some instances consumers drive that change and in some cases consumers respond to that change. But regardless of the source of change, the consumer remains at the center. My goal is to help producers and retailers better understand and effectively compete in that changing world. Understanding consumer motivations, preferences, and expectations is essential to being successful today. If you can help your customers understand their customers, well, that is a winning formula.”
Ammon is an Indiana native and Indiana University graduate with a passion for fresh food and fierce loyalty.
She finalized her comments by adding, “I am grateful to my team, our clients, and the Category Partners' Board for its friendship, support, and this opportunity. I am really excited to see where 2020 will lead!”
Congratulations to Cara Ammon on this exciting promotion!
