ARVIN, CA - Here in the fresh produce industry, we know that nothing beats a handshake and the passionate work that gets done in a face-to-face conversation. With the current challenges of today preventing our traditional means of connecting, Country Sweet Produce (CSP) is rising to the occasion and bringing the farm to you with the debut of its virtual field tours. The company has already begun booking tours that will kick-off on May 26 as CSP unveils the strategic program that will allow customers to connect with the team, operations, and produce out in the fields themselves.
“Even in times of crisis, there is a space for opportunities to take root. With our virtual field tours, we are able to offer a polished itinerary and customize an experience for our customers and potential customers, that are looking for more value and a deeper look insider our operations,” Alexandra Danell, Marketing Manager, shares with me. “This week we begin harvesting onions and will move into watermelons for July, and we can even reveal our upcoming push across our new steam bags that are already gaining momentum in customer conversations.”
For those customers and potential customers looking to get the latest on CSP and its onion, watermelon, and sweet potato operations, they will have a chance to schedule a time with the team—and can also bring along associates and co-workers as well.
Please use this link to schedule a visit with members of the CSP team! If you would like a longer block of time or want to go to a specific field, please reach out to alexandra@countrysweetproduce.
Virtual visits are available starting May 26 and will go through June 19 to kick off the summer promotions.
Country Sweet Produce is pivoting its model to address the new normal in more ways than one. In addition to the virtual field tours, exciting harvest updates, and operational excellence rising to the forefront of CSP’s vision, the company is also pulling back the curtain on a new program to “Make it Sweet!” all year long, which will strengthen the company's values, go-to-market strategy, and impact at retail. More to come on that innovative front!
So, as President Michael Valpredo would say, “Make it Sweet!” Now, time to get that virtual handshake going!
