CHARLOTTE, NC - Dole Food Company is once again innovating the produce aisle with the national launch of DOLE® FreshTakes™ Salad Bowls. After a successful launch on the East Coast, these bowls are heading West.
“The ready-to-eat salad market is expanding as Americans increasingly want a fresh salad experience that is flavorful and convenient, and delivers a satisfying meal,” said Lisa Overman, Director of Brand Marketing for North America. “Already the country’s most recognized name in packaged salads and salad kits, Dole is also the country’s most recognized brand in RTE salads nationally.”
Each ready-to-eat (RTE) salad bowl is made with clean-label ingredients, Dole’s Signature dressings, and toppings to deliver a one-of-a-kind eating experience for shoppers. To appeal to a wide variety of consumers, Dole is offering four flavor varieties with meat protein and two varieties without.
According to a press release, these varieties include:
- DOLE Classic Chicken Caesar FreshTakes Salad Bowl
- DOLE Santa Fé Style FreshTakes Salad Bowl
- DOLE Turkey & Bacon Country Cobb FreshTakes Salad Bowl
- DOLE Café Style Chef FreshTakes Salad Bowl
- DOLE Savory Spinach Dijon FreshTakes Salad Bowl
- DOLE Cranberry & Candied Walnut FreshTakes Salad Bowl
“While Dole may not be the first to offer ready-to-eat salads, our intention is always to provide salad lovers with a full-flavored salad that delivers quality ingredients and differences they can see, taste, and appreciate,” Overman continued. “For FreshTakes, this means a short list of clean-label ingredients you can pronounce without artificial colors, flavors, or preservatives. It also means flavorful, white-meat chicken, plus Dole’s toppings and signature dressings to create a balance of flavors and textures that deliver truly ‘craveable’ salads.”
To support the national rollout, Dole offers best-in-class category development, broker/retail, and traditional and shopper marketing activity including trade communications, paid digital and social advertising, local customer targeting, and product sampling at food summits and events attended by media, influencers, and consumers.
The FreshTakes line will also undergo a further extension later on this year, with additional new flavors adding variety to the category.
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