MONTE VISTA, CO - Consumer and supplier trends go hand in hand, and we know this well in the produce industry. Multi-generational family potato supplier Farm Fresh Direct, founded in 1999, is dedicated to growing fresh, healthy, delicious food that answers the call of consumer demands. The company works in tandem with its grower network to provide premium, quality, year-round supplies and excel in today’s fast-changing retail, foodservice, and consumer environment.
“In a short 20 years, we have become one of the largest fresh market potato providers in the U.S., and we have partnered with and have member growers across the country,” said Seth Gillespie, Sales Account Manager. “This allowed us to become one of the largest grower-owned shippers of fresh potatoes, both conventional and organic. We continue on a strong growth trajectory by responding to today’s ever-changing consumers, their need for convenience, and their desire for more organic choices. We were the first to introduce the individually wrapped microwave potato, and we are still the category leader.”
As careful stewards of the land, Farm Fresh Direct’s fields have nourished families for more than three generations. Chances are that many families in the U.S. have eaten these great-tasting potatoes, as they have quickly become a category leader. Constantly seeking out new ways to improve, Farm Fresh Direct looks to its customers and partners for guidance, welcoming a truly collaborative relationship.
With even more products in the pipeline and strategic expansions already underway, particularly in the organic sector, the company is poised for even further growth across the supply chain.
“We have expanded the Express Bake™ convenience line to include organics, steamer trays, and sweet potatoes. We also realized early on that organics were a trend, not a fad, and began an aggressive plan of certifying our land and our facilities,” Seth told me. “Our commitment to organics continues as we strive to increase our production and offerings of affordable organic potatoes.”
As a veritable cornerstone of the potato category, retailers had better turn their attention to Farm Fresh Direct to drive register rings in the produce aisle. For all of the latest and greatest in our industry, keep clicking back to AndNowUKnow.
