BOISE, ID - The retail sector recently gained another experienced leader as one grocer begins a pivotal transformation across its operations. Albertsons Companies has announced a new Chief, appointing Danielle Crop as Senior Vice President and Chief Data Officer, who will help to differentiate the customer experience by accelerating the retailer’s digital transformation.
In her new role, Crop will be responsible for building and executing a world-class central data strategy to deliver benefits to shoppers regardless of whether they choose to shop in-store or through the company’s digital platforms, a press release noted. Crop will optimize machine learning and advanced data science capabilities in order to enhance the company’s overall performance, accelerating the retailer in its journey to leverage data strategically for the enterprise.
Prior to joining Albertsons, Crop spent 15 years at the forefront of data science efforts for American Express, most recently serving as Chief Data Officer.
In this role, she was responsible for maximizing the potential of the company’s data assets to create the best customer experience, leading successful teams that were responsible for all of the platforms that created, managed, governed, stored, and shared American Express’s data assets.
“Today, excellence in delighting customers can be quantified as knowing what they want before they do and having the capability to deliver it when they want it, no matter how they shop,” said Chris Rupp, Executive Vice President and Chief Digital Officer. “How we translate what we get from data into an enhanced customer experience will further differentiate us as a locally great and nationally strong retailer. Danielle’s work has been at the intersection of data and the customer experience for the majority of her career, and we are excited to have a leader of her caliber to guide Albertsons Companies’ customer experience into the future.”
Crop’s professional background includes extensive expertise in data management, analytics, digital experimentation, product management, and scaled agile digital transformation.
Congratulations to Danielle Crop as she takes this exciting next step in her career!
