Frieda's Supports Valentine's Day Sales With Cross-Merchandising Opportunities


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Tue. January 4th, 2022 - by Chandler James

LOS ALAMITOS, CA - There’s plenty of love to go around this Valentine’s Day. Whether you’re cuddling up to your partner and friends or indulging in some delicious and healthy food, this is one holiday worth celebrating. Frieda’s is ensuring its shoppers feel the love with a creative seasonal strategy, highlighting the versatility of crepes through in-store merchandising.

To help make your store a Valentine’s Day destination, Frieda’s suggests you encourage shoppers to make a delicious holiday breakfast by cross-merchandising crepes by the egg case, near sliced apples and cheddar cheese, or many other exciting places throughout the store.

Frieda's is employing a creative seasonal strategy, highlighting the versatility of crepes through in-store cross-merchandising and with signage showing recipes such as Frieda’s Strawberry & Chocolate hazelnut crepe cake

Frieda’s French-style crepes can also be displayed alongside tropical fruits such as bananas and pineapples, a press release noted. Think Bananas Foster or Pineapple Upside-Down crepes—the imagery alone will make your shoppers drool. Or, expand your berry patch by showcasing crepes, whipped cream, Nutella, and hazelnuts with signage showing Frieda’s Strawberry & Chocolate hazelnut crepe cake.

The possibilities are endless when it comes to this delicious treat! So, get on board with Frieda’s, and make your store a Valentine’s Day oasis.

Frieda's