WATSONVILLE, CA - It’s official—Brown mushrooms are the next big thing. The true power of the mighty Brown mushroom is due in part to its superior nutrition and flavor profile, and it’s no wonder that the variety is taking retailers by storm.
Here’s What’s in Store.
Stocking up on Brown mushrooms is in your best interest as a buyer for a variety of reasons. To start, Brown mushrooms are up in sales, with most retailers reporting a higher increase in both conventional and organic Baby Bellas and Portabellas. Volume sales of Brown mushrooms increased 25.4 percent in 2021 as compared to 2019.
Brown mushrooms are considered a premium option in terms of flavor, texture, and level of umami.
Consumers who like White mushrooms will love Brown mushrooms. They also have a longer shelf-life, meaning retailers have extra days to merchandise and sell through the product. Their water density is lower, so they’ll stay fresh longer, reducing both waste and restock time. You might be spending more upfront, but you’ll be reaping the benefits in higher dollars, lower shrink, and happier consumers.
Brown mushrooms also carry a more robust umami flavor profile than white mushrooms. That savory depth of flavor will satisfy even the hungriest of shoppers.
We offer Portabellas in both 8 oz and 16 oz formats and Baby Bellas, both whole and sliced, in 8 oz and 16 oz formats. Both options are perfect for burger sliders, stuffing, or kabobing.
With only two months month into 2022, mushrooms have already found themselves on two Top Trends lists for flavor and versatility. Your sales share of Brown mushrooms will surpass White mushrooms if you give them the space on the shelf and the attention in your advertising. Be best in class by offering more Brown mushrooms. Here’s to 2022!
Thank you for watching What’s in Store.
