NEW YORK - One key industry force is gaining significant attention from its on-screen presence and elevating its standing as a fresh produce star. The New York Apple Association (NYAA) recently received the prestigious bronze Telly award for its newest commercial spotlighting New York apple growers.
"We have a strong multimedia campaign for this fall, and the commercial will play a significant role," commented President and Chief Executive Officer Cynthia Haskins. "We are hearing reports from our growers that they are anticipating a good crop year. It will be an exciting year for New York. Our account managers, equipped with a solid lineup of marketing and merchandising programs, are providing retailers and the food service industry with what they need to sell more New York State apples."
Entrants of the Telly Awards are judged by over 200 experts, including advertising agencies, production companies, and major television networks, according to a press release. The winning commercial will air on the Food Network, Hallmark Channel, Magnolia Network, HGTV, Cooking Channel, and more.
For the fall 2022 apple crop, NYAA is deploying a host of digital resources, including digital coupon programs, recipes, videos, and apple descriptions. The organization will also utilize geo-targeted promotions to provide retailers with original content and coordinate online advertisements with sales and promotions.
"Our digital geo-targeting program allows us to place beautiful, custom apple content in front of consumers during the most important times in our crop year," said Cailin Kowalewski, Account Promotion Manager. "Our in-house expertise and collaboration with retail partners should make for a winning combination in 2022."
Targeting cooking enthusiasts and consumers looking to support their healthy lifestyles with snack options, NYAA is also aligning with influencers to launch promotional messaging in key markets where New York apples are offered. High-graphic, tri-wall orchard bins, display merchandisers, totes, pouches, and poly bags will also be used to help drive sales.
"Our social media content will incorporate the winning commercial and several of the grower videos captured while on location," said Tony Mikiciuk, Designer and Social Media Manager. "We continue to make the connection between consumers and New York apple growers through digital media."
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