NEW ZEALAND - Consumers won’t have to bob for apples to find some Halloween fun in the category this year. T&G Global announced it is kicking off its It’s Boo Time! campaign that places JAZZ™ apples in the spotlight. This successful campaign is the perfect way to get the family together and enjoy JAZZ apples.
“Halloween is a fun, colorful holiday to tie into promotions at a time that coincides with our fresh Washington JAZZ harvest—it’s a fantastic time to enjoy JAZZ apples,” said Oppy's Director of Business Development and Key Account Management Audrey Desnoyers. “It’s Boo Time! campaign returns for its third season, due to its massive popularity. It’s a great reason to build big, creative—and even spooky!—displays that spark the imagination and prompt shoppers to enjoy JAZZ with the family.”
With their naturally small, snackable size and refreshing tangy-sweet balanced flavor, JAZZ apples are an excellent snack for any occasion. According to a press release, the integrated marketing campaign includes new recipes, a dedicated microsite, as well as thematic and eye-catching packaging and point-of-sale materials highlighting JAZZ Halloween apple characters.
The campaign began at the beginning of October in retail stores and online. More information can be found here.
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