PHOENIX, AZ - We here at AndNowUKnow love spotlighting the voices behind the brands consumers know and love, otherwise known as marketers. That is why we were excited to hear that Sprouts Farmers Market had tapped Alisa Gmelich to serve as its new Senior Vice President, Chief Marketing Officer.
“I am extremely humbled to join Sprouts, a brand that I’ve long admired for innovation and purpose,” said Gmelich. “Providing communities access to healthy, affordable foods is more important today than ever before, and I look forward to helping the brand connect even further with customers nationwide in meaningful ways with the products they need and desire.”
Effective December 5, 2022, Gmelich joined the retailer and is reporting directly to President and Chief Operating Officer Nick Konat. According to a release, her role will include overseeing Sprouts’ marketing, advertising, and customer engagement.
Gmelich brings over 25 years of experience in brand development, marketing strategy, and customer loyalty to Sprouts. Most recently, she served as Chief Brand Officer at Auntie Anne’s, and prior to that, she spent over 15 years in the restaurant industry, serving as Vice President of Marketing at IHOP; Director of U.S. Sales, Field Marketing for Burger King, and more.
She earned a Bachelor of Arts degree in Business Administration and Art History from the University of California, Riverside.
Konat shared his excitement to have Gmelich join the Sprouts executive team.
“We’re thrilled to welcome Alisa to the Sprouts team,” said Konat. “Her experience in building brands and growing customer engagement will be instrumental in shaping Sprouts’ marketing strategy to support our expansion and deepen loyalty with our customers.”
Congrats to Alisa Gmelich on her new position!
