ORLANDO, FLORIDA - There are few things more exciting than the promise of a fresh start, and that’s exactly what the beginning of 2023 brings. Tapping into the chance to help consumers work toward their wellness goals through inspiration, information, and creative incentives, Fresh Express® is kicking off its annual Fresh Intentions Challenge.
“There’s no better way to kick off the resolution season than by discovering fun and achievable ways to make healthier choices,” said Robin Bell, Marketing Manager. “The daily Fresh Intentions challenges help consumers work toward or maintain their wellness goals, including healthy habits and nutritious eating, and our fresh salad kits and blends make it easy to add nutrition and flavor to every meal.”
The online and social campaign aims to help shoppers make healthier choices all throughout 2023, inviting consumers to participate in a 30-day challenge and share their progress for a chance to win prizes.
According to a press release, Fresh Express will post a daily challenge and ask consumers to share a picture of their completed challenge with the hashtag #FreshIntentions on Instagram, Twitter, or via a submission form on the Fresh Express website; Participants have a chance to win daily or weekly prizes, such as a month’s supply of Fresh Express salad coupons or gift cards, or a $1,000 gift card along with Fresh Express branded items.
The challenge will also be supported by a Fresh Intentions digital recipe book, which includes Fresh Express recipes for resolution season and is available for download throughout the duration of the challenge.
The Fresh Intentions campaign is live now through January 31, 2023, and will be further supported by digital advertising and influencer content. Fresh Express offers more than 100 varieties of fresh salads, which means there is a multitude of items for shoppers to choose from as they embark on this health-forward challenge.
Learn more about the Fresh Express #FreshIntentions Challenge here.
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