OXNARD, CA - Kicking off 2023 with gusto, Mission Produce recently launched its latest campaign, Here for Good. The campaign is a global celebration of the company’s 40th anniversary—coming up on June 1—through a year of initiatives to positively impact its workforce, communities, and environment.
“The Here for Good campaign is our commitment to celebrating the good we stand for on a global scale,” said Steve Barnard, Chief Executive Officer and Founder. “Since 1983, Mission Produce has been ‘here for good’—the good of our workforce, the good of our communities, and the good of the environment. And in line with our 40-year history, we’re here for the long run.”
Across North America, South America, and Europe, Mission’s global network of teams plans to participate in the year-long campaign.
Anticipated events include workplace health and wellness efforts, community development activities, and environmental acts of service.
“In honor of Mission Produce’s 40-year anniversary, we are leveraging our far-reaching global presence to have a positive impact around the world,” said Tim Bulow, President and Chief Operating Officer. “We are embracing our strong company values and drive for responsible growth to promote good in various forms. Our nutrient-dense avocados and mangos promote consumer health, while our efforts in the workplace, on our farms, and throughout our surrounding communities aim to benefit the totality of our global footprint.”
Throughout the campaign, noted the release, the company will be utilizing its social media presence with the hashtag #HereForGood. And with New Year’s resolutions still fresh in shoppers’ minds, the company will utilize its reach to spread the good green avo love.
“Mission has remained rooted in honesty, respect, and loyalty since our humble beginnings,” added Barnard. “The company began with a 35-foot office trailer and a pickup truck. Now, our business spans 25 countries, our network includes 12 distribution centers and counting, and we’re farming more than 14,000 acres globally. Thanks to the hard work of the nearly 3,000 people in our Mission Produce family, in fiscal 2022 we sold more than 580 million pounds of avocados. Our impact has significantly grown, and we’re using that impact to give back to those involved in our mission to lead the avocado industry forward.”
Sounds like a party is in store for 2023, and we can’t wait to see what comes through the wire next.
