DENVER, CO - Guess what provider is looking to dip into an advantageous sales increase through a recent portfolio expansion? The answer is Flagship Food Group, which has recently acquired Yucatan Foods in a move to expand its portfolio with the addition of guacamole and dips.
“This is great for the future of this legendary brand in the guacamole category,” said Stephen Hillion, Vice President of Sales and Marketing for Yucatan. “Being part of this broad family of complementary Hispanic and Southwestern food products will allow us to offer more value to our retail partners and to consumers. We are going into immediate action to collaborate with our partners to realize these synergies.”
Yucatan manufactures and markets fresh guacamole and salsa under the Yucatan and Cabo Fresh brands, which are sold nationwide and throughout Canada. With this recent transaction, Yucatan joins a family of brands that includes 505 Southwestern (505SW), La Tortilla Factory, Lilly B’s, and more.
“We have been building Flagship to be a scaled, multicategory food company with a focus on premium and Hispanic food products,” said Rob Holland, Executive Chairman of Flagship. “This acquisition will definitely result in some innovative product development. I expect we’ll see some exciting ‘Hatch Valley’ guacamole products coming out very soon.”
Flagship operates manufacturing and distribution facilities in Colorado, Kansas, California, New Mexico, and Mexico.
According to a press release, this acquisition not only adds to the better-for-you offerings within Flagship’s portfolio but also emphasizes its focus on vertical integration with the addition of 97,000 square feet of manufacturing space in Silao, Mexico.
“We’re really excited about expanding our consumer reach into the refrigerated Dairy, Deli, and Produce categories, and Yucatan is the perfect brand partner. We’ll be integrating Yucatan’s sales and marketing efforts into our salsa, green chile, and dips business,” said Sam Carson, Brand President for 505 Southwestern. “We’re wasting no time in merging this brand into our 505SW portfolio and innovating on products, marketing, quality, and packaging. This will be fun!”
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Will this tactical acquisition spell out increased growth for the brands? Stick with ANUK to find out.
