CORAL GABLES, FL - Fresh Del Monte Produce has a unique weapon in its arsenal to fight food waste and inflation: bananas. Single-serve bananas, to be exact. Recently, the supplier revealed it will be expanding its convenient, 24 count, single-serve Del Monte banana box across the European market to meet increased demand for convenient, on-the-go snacking.
“In a moment where all reports show an alarming short-term decrease in fresh fruit consumption across Europe and amid inflation tensions that hit consumers’ wallets, we want to reinforce our commitment to make healthy, quality fresh produce accessible to as many households as possible,” commented Thierry Montange, Marketing Director, Del Monte Europe Africa. “Sometimes shoppers on the go or those living alone feel like buying one or two single fruits, without extra packaging or costs. We believe there should be a quality fresh produce option for them wherever they are.”
The bananas are packed in a small box designed to help European consumers fight inflation while also supporting Fresh Del Monte’s efforts in sustainable farming and reducing food waste throughout the supply chain. According to a release, the bananas are displayed loose, and each finger is marked with the Del Monte Quality logo, making it easy for shoppers to pick up the exact quantity of bananas they need, reducing the risk of food waste in the store and at home.
Fresh Del Monte’s single-serve bananas are grown on the company’s carbon-neutral certified farms in Costa Rica and Guatemala. Depending on the country, the bananas will feature the new home-compostable sticker that the supplier has rolled out since last year to inspire recycling and composting habits in consumers’ homes.
“Our commitment to sustainability includes reducing food waste across the whole supply chain, and this new offer is a great step in that direction,” continued Montange. “Our longstanding programs of carbon-neutral farming and regenerative agriculture are meant to inspire our customers and consumers to keep enjoying fresh, nutritious bananas, now as a single-serve snack option with Fresh Del Monte quality.”
The certified sustainably grown single-serve Del Monte bananas will be available for purchase at leading grocery stores and supermarkets across European markets in the coming weeks.
Will Fresh Del Monte expand this concept in the United States? Look for our little green apple logo in your inbox to find out.
