Index Fresh Names Debbie Willmann as Vice President of Sales; Steve Roodzant Comments


Mon. March 6th, 2023 - by Lilian Diep

CORONA, CA - Index Fresh recently promoted a new executive within its leadership team. Debbie Willmann brings over 30 years of experience and talent to her new position as Vice President of Sales.

Debbie Willmann, Vice President of Sales, Index Fresh“I could not be more appreciative of what Index Fresh has given me,” said Willmann. “I started here with no experience in the Produce Industry or sales, and I’ve been so fortunate to have my Index Fresh family recognize my potential, trust my abilities, and equip me with the tools to become a leader in the avocado industry.”

Willmann has been with Index Fresh for over 33 years, starting off as a temporary worker in the Index Fresh Accounting Department and rising within the company through numerous positions due to her talent, hard work, and dedication.

Index Fresh recently promoted Debbie Willmann as its new Vice President of Sales

As the company grew with the booming popularity of avocados, Willmann’s abilities and experience grew. She moved into the sales department, brought on new accounts, managed and mentored junior salespeople, and earned promotions along the way. Now, she leads a team of account managers and credits Index Fresh for providing her with the opportunity to thrive.

“Sales is a natural fit when you are genuine with your clients and co-workers—and when you work really hard,” continued Willmann.

As noted in the release, Willmann recently graduated from the rigorous 17-month California Agriculture Leadership Program, one of the premier leadership development programs in the United States. She looks forward to pairing her new skills with wisdom gleaned from the experience to move forward leading with courage and grace. Her new position goes hand-in-hand with John Dmytriw, Index Fresh’s VP of Business Development, as they lock arms together to move the organization forward in the wake of Todd Elder’s retirement in January.

Steve Roodzant, President and Chief Executive Officer, Index Fresh“I have complete confidence in Debbie’s ability to be a leader in the sales department because I’ve witnessed it firsthand. She promotes and embodies the culture of our company and bleeds Index Fresh green and gold. Debbie takes great delight in the success of others and works extremely hard to service our customers at the highest level,” said Steve Roodzant, President and Chief Executive Officer.

Congratulations Debbie Willmann on reaching this new chapter!

Index Fresh