CALIFORNIA - Traveling to the Mediterranean can certainly decrease stress, but California Walnuts wants consumers to know that the Mediterranean diet can decrease the risk of dementia. To get the message across, the organization is providing retailers with educational tools that can help boost California walnut sales in the produce department.
The Mediterranean diet puts fruits, vegetables, whole grains, olive oil, nuts, and seeds at the center of the plate, according to a release. This gives retailers the chance to highlight these ingredients, including walnuts, in-store to help shoppers tap into the trend.
By positioning walnuts prominently next to fruits and vegetables, retailers can increase consumer awareness of the health benefits of the category, especially as May is National Mediterranean Month. In fact, as California Walnuts shares, 76 percent of shoppers are more likely to purchase walnuts when they are displayed next to fresh fruits and vegetables in the produce aisle.
Retailers can also share with consumers that walnuts may play a role in helping to maintain and improve physical and cognitive health as people age, scientific evidence suggests. To help spread this information, California Walnuts offers downloadable materials and resources for customer education.
As shoppers look for more better-for-you options, getting a little nutty in the produce aisle could help boost register rings.
