LOS ANGELES, CA - Fresh, California-grown mushrooms are making their way to the shelves of 192 Sprouts Farmers Market locations across California, Arizona, and Nevada. Through its latest partnership with the grocer, Smallhold is increasing the West Coast availability of its organic specialty mushrooms.
“Nowadays, shoppers are demanding more variety and choice in the produce aisle, and Sprouts, a trusted grocer for anyone looking for high-quality, top-shelf produce, recognizes this," said Andrew Carter, Smallhold Chief Executive Officer and Co-Founder. "People care about low-impact, sustainably grown food that will help our society contend with the impacts of traditional agriculture, food waste, and climate change. Smallhold and Sprouts are answering the call.”
As a press release explained, Smallhold brings increased choice to Sprouts’ consumers by making specialty mushroom varieties including Lion’s Mane, Blue Oyster, Yellow Oyster, and King Oyster easier to access on grocery store shelves.
Joining top retailers including Whole Foods Market, Erewhon, Pavilions, Lassen’s, Imperfect Foods, Mother’s Market, and Ralphs, this expansion with Sprouts significantly increases the availability of Smallhold’s mushrooms on the West Coast.
“We’re excited to partner with Smallhold, a company who shares in our mission of providing people unique, fresh, and sustainable products,” said Sydney Manzano, Sprouts Assistant Produce Manager. “Smallhold's premium specialty mushrooms, including Lion's Mane and Blue Oyster, will be proudly available in our stores.”
Smallhold uses technology and innovation for optimal growing and sustainable practices, growing its mushrooms in technologically advanced chambers designed to optimize yield, taste, and color.
To read more about the provider and its innovative practices, click here.
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