WEST SACRAMENTO, CA - A team-up of apple proportions was made between The Raley’s Companies and FirstFruits Farms. The dynamic duo has come together to provide 17,000 pounds of fresh apples to the Placer County Food Bank.
“Raley’s is proud to partner with FirstFruits Farms to provide fresh and delicious apples to those in our community,” said Chelsea Minor, Executive Director of Community Impact and Public Affairs, The Raley’s Companies. “We believe everyone should have access to quality and nutritious offerings. Thank you, Placer Food Bank, for sharing essential resources in service to our community.”
FirstFruits Marketing created The Take a Bite out of Hunger™ campaign to help feed the underserved while bringing attention to the problem of food insecurity in the United States, noted the release. Over 2.8 million pounds of fresh apples have been donated to local food banks in the communities of retailers like Raley’s since the program’s inception in 2010.
As a part of the Take a Bite Out of Hunger program, 17,000 pounds of fresh apples were delivered to Placer Food Bank.
“Everyone should have access to fresh, nutritious produce as a part of a well-balanced diet. Especially in this inflationary period—where growers, retailers, and everyday consumers are facing challenges—we’re excited to be a part of making apples accessible to those who need support the most,” said Aimee Peters, West Coast Business Development Manager at FirstFruits. “Thank you to the Raley’s and Placer Food Bank teams for your continued partnerships!”
The USDA shows that 11.8 percent of all U.S. households are considered food insecure. In the greater Sacramento region, individuals struggle with food insecurity at an even higher rate than the national and state averages. In the communities Placer Food Bank serves throughout El Dorado, Nevada, and Placer Counties, 102,000 individuals are food insecure.
“Receiving this incredibly generous donation from FirstFruits and Raley’s Food For Families makes a profound difference in our neighbors that we reach through providing food assistance throughout communities in El Dorado, Nevada, and Placer counties. With over 102,000 individuals living with food insecurity, including 22,880 children, receiving additional, life-sustaining nutritious fresh fruits is vital in helping us fight hunger,” said Lisa Heinrich, Director of Development and Communications, Placer Food Bank.
Thanks to this amazing partnership and generosity, our communities will continue to benefit from the nutritious fresh produce our industry provides.
