OTTAWA, ONTARIO, CANADA - With over 40 years of industry expertise under his belt, Sam Silvestro has played an important role in the development of fresh produce and its connection to retail. In light of his ongoing impact, the Canadian Produce Marketing Association (CPMA) has announced that he will be the recipient of the 2023 CPMA Lifetime Achievement Award.
“I’ve had the privilege of working with Sam on the CPMA Board and experienced, firsthand, his passion and dedication to advance our industry,” said Ron Lemaire, CPMA President. “As CPMA’s Chair in 2016–2017, Sam helped the Association to develop new educational tools for our members and created a role dedicated to identifying food safety knowledge gaps within the industry. He also helped us launch the fruit and vegetable policy statement to increase Canadians’ fresh produce consumption.”
Silvestro currently works as an executive consultant for national brands, according to a release, and has previously held senior roles at Sobeys and Walmart Canada. His positions have included Special Project Manager, Director of Produce, and Director of Merchandising.
Additionally, Silvestro has been involved in a number of government committees on food safety as well as the import and export of food products. He also served on several boards, including CPMA and Ontario Produce Marketing Association.
CPMA will present the award to Silvestro alongside other industry members and businesses on April 27 at the association’s CPMA Convention and Trade Show in Toronto.
Cheers to Sam Silvestro on this amazing honor!
