NEW YORK, NY - An exciting partnership between Bowery and Giant Food has taken place as the vertical farmer bolstered its product distribution. Eager shoppers will now see Bowery’s ready-to-eat salad kits in all 166 Giant Food locations in Delaware, Maryland, Virginia, and the Washington, DC, area.
“This expansion of salad kits will help us meet booming consumer demand in the ready-to-eat category,” said Matt Williams, Head of Sales, Bowery. “Our salad kits provide a healthy, convenient option for a quick meal on the go, traveling fewer food miles and staying fresher longer due to reduced time from harvest to shelf. All Giant customers can now rely on Bowery for an elevated salad kit experience.”
As noted in the release, Bowery is reimagining the entire fresh food supply chain to be smarter, safer, and more sustainable. In 2022, Bowery expanded product offerings into the ready-to-eat category with the introduction of three salad kit flavors featuring forkable greens, bold flavor, and crunchy toppings from pepitas to Parm crisps: Zesty Caesar, Avocado Ranch, and Balsamic Vinaigrette.
Bowery salad kits feature a base of Crispy Leaf, which is grown indoors in completely controlled environments year-round, independent of weather and seasonality. Greens are harvested at peak freshness and on the shelf within days. Bowery designs and builds smart indoor farms near the communities it serves, using technology to create a smart, agile food system focused on flavor and freshness.
“Bowery is a great local partner to Giant Food,” said Josh Hardester, Category Manager at Giant Food. “Their focus on sustainability, while also providing an innovative, high-quality, great-tasting product, really checks a lot of boxes for Giant and our customers.”
Bowery salad kits will also be popping up for sampling at the National BBQ Battle in Washington, DC, in June. Giant Food is a sponsor of this event.
The vertical company is also achieving new scale as it expands to more regions and more retailers. To meet the demand for its produce, Bowery has plans to open two new smart farms in Locust Grove, Georgia (the Atlanta metro area), and Arlington, Texas (the Dallas-Fort Worth metro area).
Keep an eye out for more updates on fresh produce at ANUK.
