BRADFORD, ONTARIO, CANADA - I firmly believe that when you do good, you feel good. And with that reasoning, Gwillimdale Farms has every right to feel great as the grower has wrapped up its Give Back With Gwillimdale campaign at Longo’s. Through the promotion, the company donated 20,000 meals to Food Banks Canada with the help of the retailer and its shoppers.
“Our campaign at Longo’s provided consumers with multiple ways to feel good about their purchase. Shoppers are looking for versatile and health-forward food options, which always makes root vegetables a perfect choice,” says Courtney Enns, Marketing Manager. “Overall, our goal was: Buy Gwillimdale, Feed Ontario. We also wanted to increase root vegetable consumption, entice customers with a feel-good purchase, and help ensure Canadian families have access to fresh produce.”
To capture more root vegetable sales during the campaign, Gwillimdale offered in-store display signs that leveraged Food Banks Canada’s assets. In addition, they advertised in-flyer, via email, and on social media platforms and invested in targeted paid advertisements. A three-for-$6 Mix and Match vegetable promotion also complemented the campaign.
Ultimately, Give Back with Gwillimdale succeeded, resulting in the grower meeting its goals.
“We were also able to provide a significant discount at retail during a period of the year when it’s not traditionally done and were able to provide food banks, which are currently overrun with users, much-needed fresh vegetables,” adds Quinton Woods, Senior Sales and Plant Operation Manager.
With the success of this campaign, Gwillimdale is open to new opportunities to give back with help from its retail partners. The company is dedicated to helping local communities and donating to food banks year after year, which is part of Gwillimdale’s culture.
“Giving back is at the core of our values at Gwillimdale Farms,” Courtney imparts. “We want our customers and consumers to know the care, quality, and extra mile we go in everything we do. That’s the Gwillimdale Difference.”
Another central idea sets Gwillimdale apart, as Quinton explains.
“One belief Gwillimdale has is that we only donate food that you can also purchase yourself at the grocery store,” he states. “That is why campaigns like this are amazing. We provided everyday consumers with a discounted price, drove volume for us and Longo’s, and provided healthy and nutritious carrots and onions to the Canadians that needed them the most. It’s win-win-win if you ask me!”
With more than 1.4 million Canadians visiting Food Banks each month—over one-third of them children—Gwillimdale Farms is using its resources to make a difference and is encouraging consumers to do the same.
Cheers to Gwillimdale for continuing to lead by example!
