OXNARD, CA - Exciting news appeared on the wires late last evening. New appointments always spark our interest, and the latest from Mission Produce is no exception. The company recently announced the appointment of Diana McClean as Director of Marketing and Communications, where she will be responsible for leading Mission’s marketing strategy to strengthen customer engagement, drive business development, and further market innovation.
“I’m excited to apply my experience in fresh produce to a new commodity, especially a global leader in the category,” said McClean in a press release. “By strengthening our relationships with our customer base, and implementing innovative marketing activation tactics, we look forward to contributing to the global consumption growth of both avocados and mangos.”
In this role, McClean will lead Mission’s business development, branding, and communications in both domestic and international markets.
The release noted that as Mission’s global presence continues to grow, McClean will strengthen Mission’s brand equity, all while leveraging its portfolio of value-added services, commitment to sustainability, market intelligence, creative merchandising programs, and more.
“Diana is a strong marketer with a successful track record of driving demand and revenue growth with data-driven, business-to-business (B2B) strategies,” remarked Cheryl Hoefs, Senior Vice President of Sales and Marketing. “I’m confident Diana’s marketing leadership can support Mission’s sales performance and increasingly promote the competitive advantages of our advanced global network. With her addition to the team, we plan to continue advancing Mission’s category management program, enhance sales enablement, and take our industry-leading position to the next level.”
McClean brings to Mission 15 years of experience in fresh produce marketing, and previously held leadership positions at Ocean Mist® Farms and Tanimura & Antle Fresh Foods, among others.
Mission is excited to have her on the team because she is a dynamic and intelligent thought leader, as well as an influential storyteller and brand builder. In addition to narrative voice, McClean is adept at finding unique solutions informed by data and insights.
Congratulations to Diana McClean on this new role! We look forward to seeing what’s next for Mission Produce.
