BRENTWOOD, MO - The time is almost here! The Foundation for Fresh Produce (FFP) is gearing up to celebrate the fifth annual National Fruits & Veggies Month (NFVM) this September, and the whole industry can take part in this exciting celebration with the help of the organization’s new toolkit!
“September is a pivotal moment for our industry to rally around the Have A Plant® Movement and inspire millions of Americans to eat more fruits and veggies for happier, healthier lives,” said Katie Calligaro, Director, Marketing and Communications, FFP at International Fresh Produce Association (IFPA). “This toolkit was designed with the industry in mind and to make it easy for everyone to participate. We challenge every company to create at least one activation; schedule at least one social media post, one consumer-facing newsletter promotion, or one programmatic activity within their organization to get people to eat more produce.”
NFVM was launched alongside the Have A Plant Movement in 2019 as an opportunity to elevate fruit and vegetable consumption to a national priority, a press release explained. Since its inception, the annual month-long observance has reached more than 260 million impressions collectively. Making sure 2023 is just as successful, the organization has introduced its new 2023 National Fruits & Veggies Month Toolkit.
This year’s 2023 Theme: Every Time You Eat, Have A Plant, explores all the ways we celebrate fruits and veggies throughout the consumers’ consumption journey. The toolkit covers a variety of needs, whether you are looking for ideas to implement at retail, a chef looking for ways to incorporate more produce on menus, or a plant-passionate advocate or produce marketer looking for fun ways to spread the Have A Plant love on social media.
For more information, as well as a list of simple ways any organization can participate and start planning, click here.
How will you celebrate NFVM?! We at ANUK are excited to find out!
