BAKERSFIELD, CA - Retailers and consumers want the best new table grape varieties in conventional, so why not get the best new varieties in organic too? Enter Giumarra Vineyards. California table grapes are an essential component of the retail produce department. As the demand for organic grapes rises, so does the need for a supplier partner to execute excellence, consistency, and value.
“Giumarra Vineyards is the only grower that can start from the beginning of the California season, shipping delicious Sugar Drops and jumbo Passion Fire in conventional and organic. We offer new, proprietary varieties from day one out of California. These varieties have proven to increase sales and drive repeat purchases. We’ve been delivering the biggest and best-eating proprietary varieties for conventional grape programs, and now we can do the same for organics,” Randy Giumarra, Vice President of Sales, shared with me. “Organic table grape consumers usually pay a premium for organic grapes, so they should have access to the best new varieties for their grape purchases too.”
That premium eating experience doesn’t end with GrapeKing organic Sugar Drops and Passion Fire. Giumarra Vineyards keeps the delicious organics rolling by making a smooth transition right into organic Sweet Globes, Sweet Scarlets, Allisons, and on and on throughout the summer and fall.
“The GrapeKing brand carries a reputation for excellence and is a brand that consumers are drawn to. Consumers demand options, and if they are invested in their health and well-being, they have shown that they’re willing to pay more for those options,” Randy reflects.
For more on Giumarra Vineyards GrapeKing organic growth over this past year and more, check out the company’s Snack article.
The best of the best quality, crunch, sweetness, and flavor, are Giumarra’s GrapeKing ORGANICS’ standards, and that commitment begins at the ranch and extends to the produce department and shopper’s basket.
