Oppy Appoints Ben Vallejo and Jim Leach as Regional Sales Directors; Brett Libke Details


Wed. September 13th, 2023 - by Anne Allen

VANCOUVER, BRITISH COLUMBIA, CANADA - Two new executives have taken up their new posts with Oppy. Ben Vallejo and Jim Leach have been elevated from the sales management roles to Director-level responsibilities.

Ben Vallejo, Director, West Coast Sales, OppyVallejo, who celebrates his 25th anniversary with the leading grower, marketer, and distributor this year, has been promoted to Director, West Coast sales. He initially joined Oppy in quality control, moving into sales about a decade later, and going on to service several Oppy key accounts while also building Western U.S. distribution of kiwifruit and citrus, among other items. Most recently, Vallejo managed the sales efforts of Oppy’s California offices.

In his new role, Vallejo will now lead the entire West Coast sales team.

Jim Leach, Director, Foodservice and Southwest Sales, OppyLeach, who joined the company as a business development representative in 2016, has advanced to the role of Director, Foodservice and Southwest Sales. The release noted Leach moved quickly into sales and sales management, showing a flair for foodservice alongside his recent leadership of Oppy’s Mexican grape program.

As Leach takes up his new role, he will lead sales efforts for Oppy’s Nogales and Houston offices and oversee its overall foodservice strategy.

Brett Libke, Senior Vice President of Sales, Oppy“It’s an honor to announce these promotions,” said Brett Libke, Oppy’s Senior Vice President of Sales. “Ben and Jim are talented sales leaders who have earned the respect of their peers within Oppy and throughout the industry through their produce expertise and hard work. I know our business is in good hands with them, and I’m excited to watch it grow under their stewardship.”

Vallejo and Leach’s roles are complemented by Daniel Sebetic, their counterpart as Oppy’s Director of Sales, East Coast, and Colbert Rahal, Sales Director, Canada.

Oppy has appointed Ben Vallejo as the new Director, West Coast sales and Jim Leach as Director, Foodservice and Southwest Sales

“We’ve created a balanced structure to best serve our wide network of valued customers across North America,” Libke summed up. “And now, with a dedicated focus on foodservice alongside our retail business, we can fine-tune our service approach in key areas, like avocados, tomatoes, grapes, citrus, and more.”

Congratulations, Ben Vallejo and Jim Leach, on your new chapters!

Oppy