BAKERSFIELD, CA - As we officially settle into the fall, retailers should be looking to their seasonal merchandising plans for key categories to spotlight. With fresh vegetables being a prime sales driver during this time frame, Grimmway Farms and Cal-Organic Farms’ portfolios are ensuring buyers have all they need to tap into this boom in retail opportunities.
“The fall and winter months are when fresh vegetables shine and sales reach their peak,” shares David Bright, Vice President of Marketing. “Grimmway carrots—in all their forms, including whole, baby, and value-added cuts—offer quick solutions to get everyone eating more vegetable servings every day. It can be as simple as promoting baby carrots packed with dips to the holiday-themed ideas found on Grimmway Farms’ social media feeds that bring delight, surprise, and fun to the lunch bag or box.”
Beyond carrots, the supplier also sees demand for Cal-Organic Farms organic vegetables soar as the days shorten.
“Holiday gatherings and young adventurous shoppers—think Millennials and Gen Z—drive organic fresh vegetable sales and seek out new flavor combinations,” David adds. “Our research shows a very strong affinity between organic leafy vegetables like kale, chard, and lettuces and organic lemons and limes. Average sales of both item types are significantly higher when purchased together in the basket. Retailers should consider cross-merchandising and promoting the organic leafy vegetable segment together with organic lemons and limes for an extra sales boost.”
David continues, sharing more opportunities for merchandising this robust vegetable portfolio.
“While a hot stew or soup warms the body and soul on a cold winter night, what about a fresh salad? Retailers can spotlight a collection of spinach, Butter, leaf, Romaine, or Iceberg, paired with seasonal flavors like dried cranberries to conjure future stirrings of spring but still recognize the season at hand,” David shares. “Cal-Organic Farms grows more than 65 varieties of premium organic vegetables and herbs, most available all year long, to inspire everyone from the cutting-edge cooks to the busy shoppers trying to keep households healthy with vegetables.”
Grimmway Farms works closely with its retailers on the placement, pricing, and promotion of carrots and organic vegetables to maximize sales. The supplier also offers point-of-sale material as well as a library of recipes incorporating its products on its website and social media feeds.
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