FOWLER, CA - Bee Sweet Citrus is going to transport you to the grocery store when you step up to its booth at the International Fresh Produce Association’s (IFPA) Global Produce & Floral Show. To hear what the supplier has in store for attendees, I linked up with Monique Mueller, Director of Communications.
“This year, the Bee Sweet Citrus team will be showcasing our brand-new point-of-sale material, as well as our diverse citrus lineup,” she told me. “We will also be highlighting the capabilities of our new state-of-the-art Mandarin line and the benefits of working with our team throughout the 2023–2024 citrus season.”
Monique explained that this year, the team wants to capitalize on the time they have to catch up with industry connections and introduce the Bee Sweet Citrus line to those who may be unfamiliar with the brand.
“We’re big fans of IFPA’s Global Produce & Floral show because it gives our team the opportunity to reconnect with business partners and meet new people in the industry,” Monique continued. “Members of the produce industry make a collective effort to attend this show every year, and for good reason. The agenda leading up to the show makes for great learning opportunities, and the show itself allows industry representatives the opportunity to reconnect with business partners and learn what’s trending in produce marketing, technology, sustainability, and more.”
Ultimately, the company wants to communicate to its booth visitors that Bee Sweet Citrus is a grower, packer, and shipper of approximately 10 different citrus varieties and has the capabilities to supply customers with numerous varieties year-round.
Additionally, the company is a refreshment sponsor for the Race for a Healthier World 5K and encourages participants to stop by the Bee Sweet table for the opportunity to connect with one of its team members.
And don’t forget to swing by booth #874 at the show!
