REIDSVILLE, GA - For another year, Healthy Family Project has joined forces with other brands for its Back-to-School campaign. This year, the organization, along with seven partners, was able to raise $16,000 for the International Fresh Produce Association’s Foundation for Fresh Produce, which supports initiatives to increase children’s access to fresh produce at school.
“Each year, our Back-to-School campaign gains more momentum as our consumer audience continues to grow,” Trish James, Vice President of Healthy Family Project, noted. “Our team diligently monitors trends and engages with our audience to understand the evolving needs of families, enabling us to present our partner brands in strategically curated content for the back-to-school season.”
This year’s campaign content focused on Instagram Reels, new recipe inspiration through blog posts on HealthyFamilyProject.com, and a widely downloaded podcast titled What Teachers Wish Parents Knew. According to a release, the Healthy Family Project dietitian team contributed several pieces of family-focused video content as well.
To kick off the school year, Healthy Family Project hosted a Facebook Live cooking event featuring easy after-school snacks and lunch ideas on the company’s Facebook page, which drew over 17,000 views. In total, the campaign saw a record 238 million impressions.
Brand partners this year included Bee Sweet Citrus, Crispy Green®, JAZZ™ Apples, Lunchbots®, Nature Fresh Farms™, Pero Family Farms®, Shuman Farms, and ¡Yo Quiero!®. They are supporting the Foundation for Fresh Produce, including programs such as their K–12 School Forum at the IFPA Foodservice Conference and other initiatives that provide schools and community partners with information, resources, and connections to source, serve, and promote fresh produce to children and families.
“Our collaboration with Healthy Family Project brings substantial benefits to school foodservice operators and the students they serve,” stated Andrew Marshall, who leads IFPA’s engagement with the K-12 school nutrition community. “We value our enduring partnership and look forward to developing new opportunities to empower school menu planners and industry partners while also continuing efforts to benefit students and families to choose fresh produce at school, at home, and when dining out.”
To read more about the campaign, click here.
Cheers to Healthy Family Project and another successful campaign in the books!
