SOLEDAD, CA - All the news of product launches and innovations has the team at AndNowUKnow giddy with excitement as we head toward this year’s International Fresh Produce Association’s (IFPA) Global Produce & Floral Show. Among the companies adding to the anticipation is Braga Fresh, home of Josie’s Organics, debuting a line of conventional Chopped Salad Kits at the show.
“Moving into the conventional chopped salad space is the natural next step in growing our value-added business,” Colby Pereira, Chief Operating Officer, said. “As with our current Josie’s Organics salad program, this new Braga Farms product line will focus on flavorful salad options while offering our retail partners value and convenience in one loading location.”
The new conventional chopped salad kits come in six flavors: Sweet Kale, Caesar, Asian Sesame, Sunflower Crunch, Everything, and Avocado Goddess. According to a release, as the company grows its value-added offerings, this lineup was a natural extension of its current organic and private label chop program.
In addition to the new conventional product line, Braga Fresh will showcase its newest organic offerings: Josie’s Organics Avocado Goddess and Aloha BBQ Chopped Salad Kits, as well as three organic Farmer’s Market Favorites salad blends: Organic Heirloom Crisp, Organic Bistro Duo, and Organic Sweet Red Butter. The regeneratively grown Josie’s Organics baby broccoli will also make its trade show debut in Anaheim.
“Our product development team’s goal was to start this new product line around six high-demand flavors with ingredient twists that elevate the eating experience,” said Kori Tuggle, Vice President of Marketing and Product Development. “Some we based off our recipes for Josie’s Organics versions that have a cult-like following.”
Want to see this new line up close? Check out Braga Fresh in the Grower Shipper pavilion at booth #2279.
