CALABASAS, CA - Have you been Keeping Up with The Kardashians? You don’t have to be an avid watcher to know the family has a tight hold on modern pop culture. So when fans saw how much the Kardashian family loved Health Nut, the quick-service restaurant chain also made a splash on consumer diets. Litehouse is tapping into the star power of the salad chain and is bringing its dressings to mass retailers.
“Younger consumers continue to seek lighter food options and often use social media for meal inspiration, so we are thrilled to tap into a buzz-worthy brand like Health Nut to bring these delicious dressings to millions of homes nationwide,” said Theresa Lindholm, Brand Manager at Litehouse. “Health Nut’s simple, high-quality ingredients and recipes align with our desire to deliver flavorful and innovative products that meet the needs of today’s consumer.”
Recognizing the growing demand from its customers in stores, online, and on social media, the new Health Nut dressings will provide consumers across the country with the same fresh-tasting flavors they’ve seen on TV, inspired by the restaurant’s popular homemade family recipes.
Public recognition of the Health Nut brand soared in 2015 when its iconic salad bowls began regularly appearing on Keeping Up with The Kardashians & The Kardashians, making the chain’s Calabasas location a destination for fans and locals. Kris Jenner even became its first investor.
As noted in the release, this new partnership with Litehouse will expand Health Nut’s dressings footprint nationwide, making it easier for consumers to find and indulge in the iconic dressing flavors. It will also help introduce younger consumers to the refrigerated dressing set in the produce department, growing the overall category with unique, flavor-forward products from a beloved restaurant chain.
“Our loyal fans and customers have long been asking for a convenient way to find and buy our famous dressings that they’ve seen on TV and on social media,” said Steve Choi, Chief Executive Officer of Health Nut. “We couldn’t be more excited to partner with Litehouse to make Health Nut dressings more accessible to all our fans nationwide while delivering on our promise to provide fresh meals without compromising flavor.”
The new dressings are set to hit stores in spring 2024, honoring Health Nut’s commitment to quality, freshness, and clean ingredients suitable for a variety of dietary needs and preferences and meeting the demands of younger consumers.
This unique lineup will be available in the refrigerated produce department at grocery retailers nationwide in spring 2024 with an MSRP of $4.98 to $5.49 and featuring flavors like:
- Original House: Health Nut’s signature dressing combines a rich and subtle Italian taste with unique notes of apple cider vinegar and olive oil
- Spicy Asian: One of Health Nut’s most popular restaurant dressings, this delicious combination of spicy and sweet has notes of cayenne pepper and sesame
- Sesame: Initially created for Health Nut’s Chinese Chicken Salad, this subtly sweet dressing has notes of sesame and umami flavor
- Ranch: A classic flavor balanced with notes of buttermilk and herbs
Get these in stock to help drive flavor throughout the aisles, and come back to ANUK for the latest updates in all things fresh.
