ORLANDO, FL - Like the rest of 2023, December is whizzing by, and Fresh Express® is one company getting ready to usher in the new year. As consumers and retailers prepare for 2024, the value-added salad name has launched its fifth annual #FreshIntentions Challenge, inspiring healthy choices and fresh produce consumption.
“Although many of us start the new year with wellness resolutions, knowing where to start can feel overwhelming,” said Robin Bell, Marketing Manager. “By committing to the daily Fresh Intentions challenges, such as drinking more water or getting more greens in by using our fresh and nutritious salad kits and blends, consumers can begin making healthier choices in fun yet achievable ways and set themselves up for success.”
During the campaign, Fresh Express will post a new challenge every day and ask consumers to share a picture of their completed challenge with the hashtag #FreshIntentions on social media or via a submission form on the Fresh Express website, a release explained.
Participants can win weekly prizes, including gift cards, pickleball sets, and more. Five grand prize winners will receive a $1,000 gift card, a one-year paid subscription to a wellness app, a pickleball set, and Fresh Express branded items.
To support the program, Fresh Express has over 100 varieties of salads that retailers can offer to support consumers as they work to maintain their wellness goals. The brand’s website also has more than 330 recipes that can be used to inspire meals and cross-merchandising in-store.
The Fresh Intentions campaign will be live from January 8–February 6, 2024, and will be further supported by digital advertising and influencer content.
What other fresh-forward marketing ideas lie ahead in 2024? Stay tuned to AndNowUKnow to discover more.
