WENATCHEE, WA - CMI Orchards has something else to celebrate this holiday season with the release of Nielsen Total US apple data for the 13-week period ending December 2, 2023. In the report, it was revealed that the Kanzi® variety saw a 478 percent increase in sales dollars and a 613.2 percent growth in volume.
"The explosive growth of Kanzi apples, spotlighted in the latest Nielsen report, stands as a testament to their unmatched taste and quality. Consumers wholeheartedly embrace Kanzi, propelling category sales through their outstanding performance in the market. Over the latest 52-week period, Kanzi sales dollars have grown by 45.4 percent,” said Rochelle Bohm, Vice President of Marketing at CMI Orchards, underscoring Kanzi's remarkable sales performance.
This growth rate is four times higher than any other branded apple in the Top 15, highlighting the extraordinary market appeal and escalating popularity of Kanzi, a release stated.
Kanzi is cultivated exclusively by CMI Orchards and Applewood Orchards in the United States, with their origins in Belgium. The variety has captivated American consumers with its intensely sweet and tangy flavor. Its distinctive taste profile secures it as a preferred spot in holiday baking and a permanent place in the kitchens of culinary aficionados.
Further amplifying Kanzi’s impact, dynamic new branding for the variety launched this season, in sync with the global brand vision. The branding, featuring a vibrant splash graphic, represents the energy and invigorating taste that Kanzi apples add to everyday life.
“Now is the perfect moment to feature and promote Kanzi apples on the produce shelf,” added Bohm. “The combination of our abundant, high-quality harvest, eye-catching new branding, and the phenomenal sales success we’ve seen, clearly indicates a rising consumer demand.”
There’s no time like the present to get Kanzi on your shelves, so reach out to CMI this holiday season.
