NORTH AMERICA - It feels as though the Internet Force is rumbling with a particular fondness for cucumbers as of late. Whether this is steered by some secret committee circulating fix-all rumors or just a general synchronicity, I defy you to deny that the vegetable is experiencing a cyber spotlight.
Just in recent weeks, cucumbers were pitched as the perfect hangover cure in a Tik Tok that subsequently went viral and caught the attention of MDs who saw fit to address the situation. Then followed the question posed of whether the secret to fixing a squeaky door hinge was—you guessed it—a cucumber.
In these instances, cucumbers are being talked about and bought up to both explore the claims and to ride the wave of the latest hashtag that keeps influencers current and would-be influencers in line for the next success. Either way, the bellwether of the Internet seems to show the winds blowing in favor of cucumber demand!
"Pure Flavor® is dialed into consumer trends by working with a talented influencer network who have their thumb on the pulse of hot and trendy, and in this instance, cool as cucumbers!" Chris Veillon, Chief Marketing Officer for Pure Flavor, shared with me. When it comes to capitalizing on the moment the veg is having, he said, the key is to get creative—product versatility is key. "A cucumber is no longer just meant for spa water (HELLO, they are 95 percent water already!) and fancy little sandwiches with the crusts cut off, they are the nouveau food that are taking recipes by storm! Consumers are getting super creative in the kitchen with greenhouse grown cucumbers.”
Answering consumers’ want for variety, the greenhouse grower even provides a vast array of recipes showcasing just about everything cucumbers can do. Some of Chris’s favorites included:
So while your shoppers may come in seeking hangover cures or household fix-its in the produce department, be sure to have these inspirational dishes handy to ensure they stock up those grocery carts around the star-rising cucumber!
