SALINAS, CA - As an antioxidant powerhouse, blueberries continue to appeal to consumers. In order to support this demand, Naturipe Farms once again brings its FeBLUEary campaign to retailers, this time with improved quality of berries, ramped-up innovation in breeding, growing, and packaging, and increased prioritization of sustainability throughout its business. As Naturipe Farms might say, let the New Era of Berries begin!
“Each year, we celebrate FeBLUEary to mark the first peak of Naturipe’s blueberry growing seasons,” said Jim Roberts, President of Sales at Naturipe. “The heart-health benefits of blueberries are top of mind for people at the beginning of the year and our growers have worked to ensure that when shoppers head into their local grocery store, these delicious and good-for-you berries will be the best fresh fruit they’ll find. Retailers and consumers will be thrilled to celebrate FeBLUEary.”
As noted in a release, peak supplies of blueberries will primarily come from Naturipe growers in Chile and supplemented by blueberries from Mexico and Peru. Regardless of origin, this year’s blueberry crop has exceptional quality due to breeding and growing techniques.
FeBLUEary is an excellent opportunity for retailers to take advantage of these peak volumes of berries. To ramp up incremental sales, Naturipe recommends that retailers activate friendly sales competitions between stores and in-store recipe demos with recipe cards available for shoppers to take home. Additionally, retailers can promote FeBLUEary on their social media accounts.
Retailers can also feature Naturipe strawberries alongside its blueberries, as they will be coming into promotable volumes early this year.
“We’ve been laying the foundation for the New Era of Berries for a long time, and FeBLUEary is the perfect way to formally kick off our efforts with the industry,” continued Roberts. “The care that our growers put into their fresh fruit, combined with the commitment to breeding high-quality berries and introducing innovative sustainability practices, is what the new era of berries is all about.”
Naturipe continues to operate with the values of high-quality berries, innovative breeding and growing practices, and a commitment to sustainability in mind. As part of the New Era of Berries, Naturipe looks forward to bringing more attention to the significant strides it has made in these areas.
We’ll continue to follow along with the latest news in the industry, so stay tuned to us here at ANUK.
