LAS VEGAS, NV - Sun World International recently painted the town red—or green in this case—as it hit Las Vagas, Nevada, for the 2024 Winter Fancy Food Show (WFFS). There, the supplier showcased its AUTUMNCRISP® branded green seedless grapes, impressing attendees on the show floor.
“What happens in Vegas won’t stay in Vegas this time, as AUTUMNCRISP branded grapes are now set to become a global culinary phenomenon,” said Jennifer Sanchez, Sun World’s Vice President of Marketing. “AUTUMNCRISP brand grapes are the world’s first globally marketed table grape available worldwide, year-round. The Winter Fancy Food Show gave us an amazing stage for spreading this message to an international B2B audience. The response was incredible.”
From January 21–23, Sun World sampled AUTUMNCRISP green seedless grapes to more than 13,000 attendees at WFFS, one of the world’s largest B2B-only specialty food industry events, a release stated. Among the attendees were food and beverage makers, buyers, retailers, distributors, media, influencers, and other industry insiders.
“This also could not have happened without the dedication of one of our growers, Don Ricardo, and licensed importer Dayka & Hackett, who produced and supplied top-quality AUTUMNCRISP branded grapes from Peru for this sampling. We greatly appreciate their collaboration,” Sanchez added.
This past August, Sun World announced its intent to market the AUTUMNCRISP brand as the first globally branded table grape available year-round. To date, the campaign has featured robust digital marketing aimed at the grape brand’s target consumers, sampling at the New York Wine and Food Festival and WFFS, media outreach, and collaborations with food influencers.
To date, the company’s digital marketing efforts have driven 2.3 million impressions across AUTUMNCRISP branded social media accounts. For 2024, Sun World International will expand to in-store marketing, local market pilot campaigns, and more.
Stick with AndNowUKnow to see what Sun World’s next marketing move will be.
