LOS ANGELES, CA - The Fruitist has scored a winning partnership with D.C. United, an American professional men’s soccer club based in Washington, DC. As part of the collaboration, the brand will become the official snack of the team, its summer camps, and the D.C. United Youth Soccer Programs. Additionally, the company’s logo will earn a prominent spot on the right sleeve of the team’s home and away jerseys, getting them nationwide recognition.
“We are beyond proud to be named the official snack sponsors for D.C. United,” said Scott Albertson, President of The Fruitist. “For too long, soccer fans of all ages have craved a better-for-you choice at the stadium. We are excited to introduce a deliciously good-for-you premium snack that appeals to the whole family and delivers on taste, aroma, and crunch—truly a better berry. Kids love that The Fruitist berries taste great and have a snappy pop, while parents love our berries’ consistency, convenience, and nutritious benefits. We look forward to delivering on this health and flavor promise to the fans at Audi Field, the D.C. United community, and to retailers nationwide.”
Through the partnership, the Fruitist will also receive prominent branding throughout Audi Field, the club’s downtown Washington, D.C. stadium; premium client appreciation benefits at D.C. United home matches, and exposure across the club’s social and digital media channels, a release explained.
The Fruitist berries are hand-selected, premium fruits grown and harvested at peak ripeness and flavor from the supplier’s own farms. With unique offerings of “Jumbo” blueberries, fragrant red raspberries, and tangy sweet blackberries, the company delivers its products 52 weeks a year to snackers of all ages.
“D.C. United is proud to welcome The Fruitist as our official sleeve patch partner and exclusive snack partner for the team,” Danita Johnson, D.C. United President of Operations, said. “Bringing health and wellness to the forefront of our community was an important priority for the club, and our partnership with The Fruitist will allow us to best serve our team and the youth at D.C. United Summer Camps. We look forward to welcoming The Fruitist to the Black-and-Red family.”
How will The Fruitist grow its consumer base through this partnership? Stick with AndNowUKnow for the answer to that question and more.
