Taylor Farms Launches Six Exciting New Vegetable Kits; Charis Neves and Chelsea Perkins Detail


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Fri. March 1st, 2024 - by Anne Allen

SALINAS, CA - Taylor Farms continues to drive innovation. Its latest launch brings six easy-to-make vegetable kits to the market, all of which cook up in 20 minutes or less. Talk about a convenience factor.

Charis Neves, Director of Innovation and Product Management, Taylor Farms
Charis Neves, Director of Innovation and Product Management, Taylor Farms

"Providing consumers with delicious vegetable side dish options that are not only hassle free, but offer craveable flavor combinations, such as brown sugar carrots or cauliflower 'mac n cheese' are at the core of our new line-up,” says Charis Neves, Director of Innovation and Product Management for Taylor Farms. “We know how hectic mealtime can be, which is why we’re always looking for ways to make it just a little easier—and more delicious.”

According to a press release, these new flavors include: Cauliflower “Mac N Cheese”, French Onion Green Beans, Broccoli Caesar, Spicy Maple Brussels, Brown Sugar Carrots, and Cheesy Pesto Riced Cauliflower & Broccoli.

Taylor Farms' latest launch brings six new convenience-forward SKUs to market

Each of the Taylor Farms kits have a suggested cooking preparation method and cooking time listed on the packaging such as Roast, Sauté, or Air Fry. This furthers helps consumers understand how to use the product they’re picking up, a factor that continues to drive conversion on the floor.

“We know consumers crave comfort foods, and our new recipes bring a sense of nostalgia with familiar flavors that create a restaurant experience in your home in minutes,” adds Product Manager, Chelsea Perkins.

Taylor Farms' new vegetable kits come in a variety of flavors such as Cauliflower “Mac N Cheese”, French Onion Green Beans, Broccoli Caesar, Spicy Maple Brussels, Brown Sugar Carrots, and Cheesy Pesto Riced Cauliflower & Broccoli

Taylor Farms’ new vegetable kits will be available at select grocery stores in March with a nationwide expansion in May 2024.

We’ll continue to keep apace with Taylor Farms’ latest news so stick with ANUK.