ORLANDO, FL - Listen up, readers! Fresh Express® is bringing top quality and global flavor inspiration to the packaged salad sector by launching two delicious and creative new varieties. Say hello to the Asian Apple Salad Kit and the Twisted Caesar Creamy Truffle Caesar Chopped Salad Kit.
“It’s an exciting time at Fresh Express as we continue to help consumers eat better, expanding our current kit segments with innovative products that not only taste great, but we give consumers what they love based on the consumer work we do—concept and product testing,” said Fabian Pereira, Vice President of Marketing and Innovation. “These new products are an example of our ongoing commitment to bring consistently, deliciously fresh products to the market, and we look forward to continuing to invest in and support category growth through product innovations.”
According to a press release, the new products support the brand’s ongoing quest to bring new, restaurant-inspired, unique salad flavors and ingredients to the category. The newest Fresh Express varieties are inspired by global flavors, joining an already robust lineup of more than 100 healthy salad kits and blend offerings.
Driving inspiration for the Asian Apple Salad Kit, apples are found on approximately 55 percent of restaurant menus and paired with salads nearly a quarter of the time, according to Datassential. The innovative salad kit—which features fresh green leaf lettuces, carrots, and radicchio paired with crispy wonton strips, chili verde cashews, diced apples, and a lightly seasoned Asian apple vinaigrette—aims to take consumers on an unforgettable adventure through the vibrant flavors of Asia.
The Twisted Caesar Creamy Truffle Caesar Chopped Salad Kit, on the other hand, is inspired by the opulence of high-end dining, harnessing that flavorful and fragrant truffle to bring the experience of the finest international restaurants to consumers’ homes. This mouthwatering variety includes crisp Romaine lettuce, crunchy garlic brioche croutons, truffle Parmesan cheese shreds, and a creamy truffle Caesar dressing.
The new Fresh Express products can be enjoyed in dishes like an Asian Apple Salad Kit with Miso Marinated Salmon and an Open-Faced Creamy Truffle Caesar Chicken Appetizer, which have recently joined the brand’s library of more than 330 recipes.
ANUK will continue to report on the latest launches shaking up our industry, so stick around.
