DONNA, TX - I have some exciting news to share in regard to Kingdom Fresh’s upcoming Viva Fresh exhibition. The company will be bringing a new category to the show floor this year, and I recently got the inside scoop from Steven Garza, Sales Manager.
“This year, we will be showcasing watermelons for the first time. With the never-ending challenges within the tomato industry over the past several years, we have taken on other items to diversify and expand our portfolio,” Steven explained. “Last year, we did a watermelon trial in our greenhouses and they were a hit with several customers, so we decided to dedicate more acreage to that item this spring.”
With these vibrant melons on display, Steven explained that he is most looking forward to personal interactions with current customers and the opportunity to meet and engage with new ones. Catching up with some familiar faces from around the industry, he said, is always a bonus.
“Viva Fresh is honestly one of the best regional shows around, and to top it off, it’s in Houston, Texas, this year,” he continued. “Houston provides that big city vibe but with some of that Texas hospitality. The smaller floor format and even playing field of a 10x10 booth give industry members the time needed to walk the show floor and meet with the key exhibitors within a few hours. Doesn’t get any better than that.”
On a final note, I asked Steven what attendees can expect when they stop by the Kingdom Fresh booth.
“I would hope that whoever visits our booth would feel welcome and comfortable in discussing all aspects of business with us. The industry can be challenging enough especially lately, but at the end of the day, I would like for our customers to know that we are all in it together,” Steven concluded.
With Viva Fresh just around the corner, keep checking in with ANUK for the latest updates.
