KINGSVILLE, ONTARIO, CANADA - “Sweetpops™ has redefined our snacking tomato standards.” So begins Leona Neill as we touch base in the run-up to the Canadian Produce Marketing Association's (CPMA) Convention and Trade Show. The Director of Marketing and Packaging clues me in on how this variety is doing so much more than just shifting standards.
“This variety is all about delivering an explosion of flavor in a snack-size tomato. This incredibly sweet snacking tomato has built a loyal consumer following that identifies with the brand and has reshaped the standard for sweetness in tomatoes,” Leona tells me.
Every year, the demand for snacking varieties increases and as innovators within the greenhouse sector, Red Sun Farms is more than happy to answer the call.
“We especially see an interest in varieties that bring a unique sensory experience,” Leona notes. “We attribute this to a smarter and more health-conscious consumer who is looking for a nutritious snack or meal option. These consumers are seeking a wide variety of fruits and vegetables to meet all their snacking and mealtime tastes.”
Sweetpops is available in a 10 oz top seal bowl and a 1.5 lb top seal bowl.
You’ll want to learn more about this program, that’s for sure. Be sure to stop by booth #1015 to dive into the company’s offerings of high-tech greenhouse tomatoes, peppers, and cucumbers, alongside new varietal innovations and sustainable packaging initiatives.
"While our team focuses on optimizing our operational strategies, we are also strategically positioning the business for sustained growth. More to come on our growth strategy in coming months,” Leona concludes.
We’ll see you all on the show floor!
