PHARR, TX - Attendees of this year’s Viva Fresh Expo are in for a treat as they get to witness Kaliroy Fresh’s exclusive new packaging option. The peel-back shaker snacking tomato clamshell is made from recycled PET and was inspired by the architecture of a greenhouse structure, making it functional, sustainable, and eye-catching.
"As pricing models and the world change, considering the volatile shifts in the exchange rate, lack of water, and inflation, Kaliroy Fresh continues to evolve in how it goes to market and establishes more equitable relationships for both sides in order to continue to cover costs, reinvest, and grow," Tom Lyons of Kaliroy Fresh said.
The unique and memorable design allows the clamshell to be shipped as a “commodity” pint clamshell without the need for a new item set up. However, it has a consumer-friendly peel-back label with a shaker feature, a release explained.
Kaliroy Fresh has invested heavily in the year-round production of snacking tomatoes, including Grape, Mixed Medley, and Cherry. The company has found that snacking tomatoes grow perfectly year-round at its Jalisco campus, which it calls the “Napa Valley” of tomatoes. For buyers looking for a new peel-back shaker snacking tomato clamshell alternative to what is currently available in the market with a consistent supply, Kaliroy urges them to partner with the company.
The supplier has invested in additional acreage and volumes as well as production in Baja California, in addition to Jalisco and Sinaloa. This has enabled Kaliroy Fresh to be a premier option for year-round, fully vertically integrated tomato supply, without any outside growers, and full ownership over the entire supply chain from land to the end customer.
The company produces Roma, Round, Grape, and Mixed Medley Tomatoes and recently added dedicated acreages for new items, including Cherry Tomatoes and Mini Sweet Peppers.
Along with its new packaging, Kaliroy Fresh is also creating a new website, launching social media, exhibiting at more trade shows, and refreshing its brand.
To learn more, visit booth #1110 on the show floor.
