WENATCHEE, WA - Anticipating a high-velocity summer sales season, CMI Orchards is making sure its retail partners are well-equipped to handle the rush. As the upcoming Memorial Day weekend looms, the supplier notes that is has ample supply to support holiday promotions.
“CMI’s American Dream® program offers an in-store merchandising opportunity that delivers a way to give back to military charities, with a portion of proceeds from the sale of each box donated to the charity of each retailer’s choosing,” Rochelle Bohm, Vice President of Marketing, outlines. “As Memorial Day approaches, we invite retailers to join us in honoring our heroes and celebrating the American Spirit. Our high-impact patriotic packaging not only enhances shelf-appeal, but resonates with consumers looking to show their patriotism during this important holiday.”
Loren Foss, Vice President of Business Strategy, recommends this winning strategy to ensure successful Memorial Day promotions.
“This year, we’re featuring two high-flavor apples: JUICI® and Ambrosia Gold®. These two superstars are experiencing a banner season amplified by high quality and flavor—two premium varieties to boost Memorial Day promotions so we can give back more,” Foss notes.
As a press release explains, the JUICI apple was discovered in Wenatchee, Washington, by the Thomas family. It delivers a balanced, sweet, and tangy bite attributed to its Honeycrisp parentage.
“Up 26 percent in volume and 57 percent in sales over the last 52 weeks, JUICI is showing solid performance, per Nielsen IQ through 3/23/24. Retailers can continues to capitalize on that success through the summer months, while supplies last,” Foss adds.
That’s not to say that Ambrosia Gold is any less popular.
“With their sweet, honey flavor, crisp bite, and slow-to-brown flesh, paired with the McDougall’s legacy perfection in growing, CMI’s Ambrosia Gold set the gold standard for Ambrosia apples,” Bohm notes. “Introduced to the U.S.A. almost two decades ago and continuing to hold one of the top three spots in overall branded apple sales, Ambrosias find favor with sweet, mild apple lovers—Gala fans, for example, often upgrade to Ambrosia Gold.”
For more insights on merchandising programs like this, stick with ANUK.
