WATSONVILLE, CA - As the conversation on eliminating plastic in produce packaging continues to build in Canada, Sambrailo Packaging and its ReadyCycle® packaging were welcome partners to the Canadian produce sector. With its continued dedication to innovation, Sambrailo is ready to light up the show floor at the upcoming CPMA Convention and Trade Show.
“We’ll be spotlighting our new ReadyCycle 6 oz mushroom basket packed with California-grown mushrooms from Far Wes Fungi,” Sara Lozano, Marketing and Product Development, shared with me. “It’s been so exciting to see it in retail at grocers like Raley’s and Whole Foods.”
As the growing interest in mushrooms continues, the fit between a natural product and a natural packaging goes hand in hand.
“We have been so excited to see ReadyCycle received by retailers for categories we never thought would take off, like the mushrooms and organic ginger. Sambrailo is more than ready to expand into more categories, and we’ve been looking into exotic and tropical fruits like Dragon Fruit and Rambutans,” Sara said excitedly.
Part of her excitement stems from the company’s culture of doing right by its partners.
“The more we know about where the product is set to land, understanding the supply chain, shelf-life, and ultimate goal for the shopper experience is all helpful in our concept and design phase,” she emphasized. “There is where having the packaging supplier, grower/shopper, and retailer in conversation helps everyone involved understand the goal of the packaging concept, especially when changing from conventional plastic clamshells to a non-plaster/paper solution.”
You won’t want to miss out on the chance to speak with the Sambrailo team this year! As it continues to double its ReadyCycle sales year over year, the company is a force to be reckoned with.
Stop by booth #1543 to learn more!
