BAYONNE, NJ - "Pop. Drop. Done.” It’s a fresh new culinary concept bringing increased excitement to the herb space as Kayco Beyond announces a transformative rebrand for its Dorot Gardens® label.
“The new Dorot Gardens branding now has larger, more prominent flavor callouts and individual colors assigned to each flavor! The new package will ensure consumers pick the right flavor to avoid making a flavor mistake so they can use the different flavors hassle-free,” explained Laura Morris, Marketing Director of Dorot Gardens.
Vibrant packaging with a sleek design and compelling messaging will appeal to home cooks worldwide, highlighting the coveted ease, quality, and convenience of the supplier’s pre-portioned flash-frozen garlic and herbs. This strategic shift marks the most significant evolution of the brand since the launch of its notable purple package in 2017, a press release detailed.
Dorot Gardens’ high-quality garlic and herbs are grown, washed, peeled, and chopped, then flash-frozen and pre-portioned for easy use. Without the need for chopping and measuring, consumers have access to garden-fresh flavors conveniently in their own kitchens. Each product has a two-year shelf-life, allowing even out-of-season ingredients to maintain their freshness.
The current Dorot Gardens lineup includes Crushed Garlic, Crushed Ginger, Chopped Basil, Sautéed Glazed Onions, Chopped Cilantro, Crushed Turmeric, Chopped Parsley, and Chopped Dill—all perfectly portioned in innovative trays.
The rebrand elements will be integrated across all product SKUs and serve as the cornerstone of a revamped website, in-store displays, digital and social media campaigns, and advertisements, the release stated.
"We wanted the new packaging and brand assets to convey clearly: Dorot Gardens is revolutionizing cooking, ensuring richer, fresher flavors and aromas. We are confident that the new packaging will ‘pop’ off the freezer shelves into the consumer’s carts,” Morris added.
For more updates on this brand and more, keep an eye out for that little apple logo.
