ONTARIO, CANADA - We were excited to learn about a new executive appointment that took place earlier this week. It was announced that Westmoreland Sales has hired Richie Keirouz as its new Vice President of Business Development.
"Westmoreland is currently experiencing significant growth," Keirouz explained in a recent press release from the company. "My primary focus will be on further expanding the company’s market reach by leveraging my relationships with key retailers.”
As Keirouz takes up the helm as VP, he will leverage over 25 years of produce industry experience and an impressive track record. In this role, Keirouz will be focusing on driving strategic growth and expanding the company’s retail market share across North America.
“Richie’s understanding of the retail landscape and his ability to build strong customer relationships will be a key piece of our go-to-market strategy,” commented Dino DiLaudo, Vice President of Sales and Marketing.
DiLaudo is confident in Westmoreland’s growth trajectory and believes Keirouz's arrival comes at a pivotal time.
“All the necessary elements for growth are in place: rising demand for greenhouse produce, substantial fleet expansion, and increased greenhouse acreage across all commodities, we welcome Richie’s expertise in supporting our objectives,” DiLaudo continued.
Westmoreland Sales remains committed to delivering fresh, flavorful products to customers across North America under its Topline Farms label.
Congratulations to the new VP!
