ORLANDO, FL - What happens when you join the forces of Disney and Pixar with one of consumers’ favorite fruits? A sales-driving sweepstakes, if you ask the National Mango Board (NMB)! The organization has teamed up with Disney for an epic sweepstakes, giving shoppers a chance to score tickets to the premiere of Pixar's Inside Out 2.
"We are thrilled with our collaboration celebrating Disney and Pixar's new movie, Inside Out 2," said Dan Spellman, Director of Marketing for the National Mango Board. "We're excited to bring the JOY of mangos to shoppers this summer."
Launching as mangos enter peak season in-store, the sweepstakes will run from May 20 through May 31. It offers up a Grand Prize of two tickets to the World Premiere, which will take place in Hollywood, California. According to a press release, the winner will be granted a two-night stay and coach air travel for two. The Grand Prize winner will be selected by a random drawing in early June.
The collaboration also includes point-of-sale displays in participating retail locations, social media content, and an interactive landing page where site visitors can enjoy the movie trailer and explore innovative mango recipes.
Further elevating the mango category through this collab, NMB is a proud World Premiere Sponsor.
Consumers can enter the sweepstakes by visiting Mango.org/inside-out and registering before 11:59 p.m. EDT on May 31.
How will this creative collab drive increased mango sales? ANUK will continue to share updates.
